Friday, September 28, 2012

The Parts of a Review


Parts of a Review

1.    Hook. How to begin so the reader wants to keep reading?
-->   Quote, description, interesting fact, background, witty tone
2.    Establish specifics: When did the movie open? Who stars in it? Director? Awards? 
3.    Reviewer establishing their own ethos by showing they understand the broader context/seen all the movies, had a similar experience, etc.
4.    Move from evaluative claim to general/plot summary to specific evaluation, using concrete, specific imagery, sometimes figurative language. No spoilers! No rants!
5.    Includes quotes, specifics of many kinds. 
6.    Often includes brief discussion of how this THING fits into a broader context.
7.    Includes weaknesses, critiques, often situated between praising moments.
8.    Tone is often very casual, familiar. Depends on audience, of course.
9.    Often includes jargon or other insider details, depending on level of audience knowledge.
10.                       Ending--sums up, possibly suggests the best audience for the film, closes contract with reader established in beginning.

Wednesday, September 26, 2012

Arts/Cultural Opportunity: The Great Insect Fair!

Bugs! Bugs! Bugs!

Saturday, September 29th
10am-4pm
Bryce Jordan Center
FREE!

The Great Insect Fair is our annual extravaganza celebrating insects with lots of activities, games, crafts, tasty treats and fun for everyone!

Activities include:

  • Build-A-Bug Contest: Bring your homemade insect for judging and prizes
  • Moth & Butterfly Tent
  • IPM/Pesticide Safety Putt Putt
  • Cockroach Races!
  • Honey Tasting
  • Bee Observation Hives
  • What Is in a Beehive?
  • The Insect Deli
  • Insect Zoo: Live exhibits of many insects!
  • Bug Collectors and Collections
  • The BugMobile Talking Car
  • The Bug Doctor Is In! Ask your pest questions
  • The Insect Construction Co.: Arts and crafts
  • Face Painting and Games
  • Vendors selling a variety of insect arts and crafts, books, and  T-shirts
Do we have food, you may wonder? You bet! Hungry folks at the previous Insect Fairs had the option of stopping by the Insect Deli to sample Wax Moth Larvae on Baba Ganoush (eggplant/tahini dip), Garlicy Red Bell Pepper Dip with Pita Bread, Potato/Rosemary Frittata enhanced with Meal Worms or the always popular "Chocolate Chirpies" (chocolate-covered crickets). Previous years have offered such tasty treats as fresh Vietnamese eggrolls with meal worms, barbecued vegetables and wax moth larvae, Meal Worm Roll-ups: Smoky Black Bean/Cream Cheese and Asian Pear, or meal worm bruschetta.
For the less adventurous, a food stand will be available with hamburgers, hotdogs,2012 Great Insect Fair Mini Poster drinks, and ice cream!

For more information, contact the Department of Entomology, entomology@psu.edu.
The Department of Entomology
The Pennsylvania State University
501 ASI Building
University Park, PA 16802
Phone: 814-865-1895
FAX: 814-865-3048

Tuesday, September 25, 2012

Arts/Cultural Opportunity: Poet Geoff Goodfellow

Kalliope Literary Journal is proud to help host 

A CONVERSATION WITH GEOFF GOODFELLOW
MONDAY, OCTOBER 1 from 4:00 – 5:30 PM 
in the Grucci Room in Burrowes’ basement

"Geoff Goodfellow writes to the detail of recent experience. Of work and workers, of fathers and sons, of unemployment and the unemployed, of families and personal strife, of the ordinary and sometimes extraordinary struggle of working class Australians. And he does it in their language. Be assured he can be hilarious yet disturbing... familiar yet affronting... heart-warming yet in-your-face. He's likely to serve up words that will make you laugh, cry and ask for more" - read more about him here! He turned to poetry after being sidelined from boxing and construction contracting by an injury. Come to learn more about him, his poetry, and his work in prisons, rehabs, and schools. 

It's a great chance to talk with someone who is outside of academia and working in the arts world! This is open to everyone, so please feel free to bring friends and classmates.

Sunday, September 23, 2012

Curated Art Exhibit Assignment



25% of final grade (15% group; 10% individual)

Project Plan DUE: 10/10
Project Update DUE: 10/31
Final Project DUE: 11/30

For this major project, you will work in groups of four to curate an exhibit in the arts for an interested, relevant audience.

This “exhibit” can take many forms. For example:

·         A collection of photographic images
·         A series of paintings or sculptures or other types of visual art pieces
·         A podcast of music
·         A selection of videos
·         An anthology of writing
·         Other? Sure! Come up with something.

Invention
Before you decide which medium you want to focus on, though, you need to decide what the purpose of your exhibit will be. What is the exigence for this argument? Do you want to showcase local student work at the elementary level? Focus on art that supports a particular political or social stance, like LGBT or women’s or worker’s rights? Illuminate an audience to hip hop or country music artists with a political platform? Introduce your audience to poets or fiction writers from your home state or a particular region? Investigate “performance artists” who trouble the line between taboo and socially accepted art?

The possibilities are numerous, but you must agree upon a rhetorical exigence that will drive the decisions you make about what to include in your exhibit. You must also consider a possible audience. Who needs to understand this art presented in this way at this time?

Once you decide what kind of art you want to showcase, then choose the medium that will best showcase the artwork. It might seem obvious that writing is normally displayed on a page or a screen, but maybe you want to record writers reading their work. You can create a website or a podcast or work in paper and ink. Whatever medium you choose, however, remember that the end product must be impeccably designed and professionally (or at least, very cleanly) produced, and that it must engage and enlighten the audience.

Some Sample Exhibits
These podcasts could be considered a curated look at pop music of the 1980s.
And this program features the work of poets just from Pennsylvania, printed on posters and distributed for free.
Here is an online exhibit of cat art. Meow.
This tumblr celebrates football…or, what we call soccer.
The Museum of Modern Art in NYC offers some video exhibits that might be of interest.

We’ll look at other examples in class together.

Penn State has resources to help you create all kinds of media-rich presentations, and based on your specific group needs, I will help you get connected with the appropriate services.

Production
Whatever medium you choose to work with, your exhibit must be contained. That is, it must exist someplace—either virtually or actually—as a whole that I (and possibly other audience members) can view all at once.

Probably the best venue will be a website or a blog that will showcase your exhibit. The Blogger platform we have been using for class would be an adequate space for such a project, but there are other options open to you as well, which you will learn about when visiting with the media librarians.

If you have other ideas for places or ways to show your work, come talk with me early on and I will help to facilitate.

Group Expectations
You will collaborate with your group members to:

·        --Decide upon the kind, purpose, audience and appropriate medium for your presentation;
·         --Meet regularly to work on the project inside and outside of class as needed;
·         --Research  and select the art;
·         --Arrange the individual pieces in a rhetorically interesting and persuasive way;
·        --Create the actual exhibit in the chosen medium;
·        --Assemble an annotated bibliography that details the sources you use in your research;
·         --Write a 6-10 page critical introduction to your exhibit that will orient your audience to the rhetorical situation and help them understand the main purpose of the collection, and situate your work inside of a larger conversation about the arts.

Individual Expectations
Each group member will be expected to:

·       -- Contribute two individual pieces to the overall exhibit;
·        --Write a coherent statement (around 750 words) about each of their chosen pieces that will speak specifically about the art, the artist and the reasoning for its inclusion in the exhibit;
·        -- Do their fair share of research and offer input and ideas freely and cooperatively;
·         --Complete both self and group evaluations of the process to be turned in with the final project.

Grading
Group Grade= 15%
·             2%--Annotated Bibliography
·             5%--Critical Introduction
·             8%--Final exhibit

Individual Grade= 10%
·             5%--2 Art Statements
·             5%--Overall contribution to group efforts

Each group will also create a Project Plan by Wednesday, October 10th that details your ideas for the exhibit and seeks permission to go forward, and a Project Update by Wednesday, October 31st, in which you detail your progress to that point. These documents will be sent to me via email, and I will provide more specific guidelines for each in class.


Saturday, September 22, 2012

Arts/Cultural Blog Post #3: The Arboretum at Penn State

Due: Friday, 9/28 at 9pm
500-700 words


For your third blog post, please spend time reflecting on your experience wandering around the H.O. Botanical Gardens at the Penn State Arboretum.


We will likely come back to this experience later in the term when we've got arguments of definition and evaluation more firmly under our belt, but for now, I just want you to write freely about what you thought.

Was this your first trip to the Arboretum? Are you a nature-lover? Why or why not? Can you imagine coming here on your own? Bringing friends? What did you see? How did you feel? Did it remind you of something else in your life? Feel free to tell us about it. Please describe your experience in vivid, persuasive language and include pictures for visual interest if possible.




Monday, September 17, 2012

IAH Film Fest Schedule



Institute for the Arts and Humanities

Saturday, September 29, 2012 | 12p
Sunday, September 30, 2012 | 12p
PRICING: FREE ADMISSION

On September 29-30, the Penn State Institute for the Arts and Humanities will host its third annual film festival. This year’s theme is “College.”  Penn State is now in a process of reevaluating its educational mission, public face, institutional commitments, and defenses. This year’s film festival invites you on a filmic tour of various cinematic campuses in order to meditate on the meaning of higher education in America in our time. The IAH Film Festival will feature a number of films which offer a capacious understanding of the nature of College in all its promise, challenges, playfulness, sprawl, messiness, violence, ambition, pain, and spirit.   http://iah.psu.edu/about/

Festival Schedule / 2012
Saturday, September 29, 2012
12p – Breaking Away
2:15p – The Social Network
4:45p – Good Will Hunting
7:30p – The Big Chill
9:45p – Rope
11:30p – Animal House
Sunday, September 30, 2012
12p – Mona Lisa Smile
2:30p – Wonder Boys
5p – The Graduate
7:15p – Higher Learning
9:45p – Scream 2
12a – Old School

Arts/Cultural Opportunity: Susan Power to Read in Mary Rolling Reading Series




















September 19
7:30 PM
Foster Auditorium, Paterno Library

Susan Power is an enrolled member of the Standing Rock Sioux tribe and a native Chicagoan. She is a graduate of Harvard Law School and the University of Iowa Writers’ Workshop and is the author of three books: The Grass Dancer, a novel (Berkley, 1995); Roofwalker, a story collection (Milkweed, 2004); and the forthcoming novel Our Lady of a New World. The Grass Dancer was awarded a PEN/Hemingway prize in 1995 and Roofwalker a Milkweed National Fiction Prize in 2002. Her short stories and essays have appeared in numerous venues, including Best American Short Stories 1993, Atlantic Monthly, Paris Review, Southern Review, and Granta. She has received an Iowa Arts Fellowship, a James Michener fellowship, Radcliffe’s Bunting Institute fellowship, Princeton’s Hodder Fellowship, and a United States Artists fellowship. She lives and teaches in Saint Paul, Minnesota.

Friday, September 14, 2012

Upcomng Arts/Cultural Opportunities at Webster's Bookstore Cafe

Saturday September 15

Sizzle Stix 8pm - 11pm

About once a month, Stacy Glen Tibbetts' Sizzle Stix transform Webster's into the hot swing club of State College with their 30's style jazz.
Dancing is encouraged. $5 cover (kids are free).
http://www.thesizzlesticks.com/

Sunday Brunch September 16

Richard Sleigh  Noon - 2pm

To call Richard Sleigh a harmonica master would, in fact, sell him short. As a soloist, he combines his fluid and highly developed rack-mounted harp playing with soul-filled vocals, intricate guitar, and soaring solo harp flights. Richard’s music is American roots - ranging from rural and urban blues, fiddle tunes, swing, country, gospel, to early rock and roll. He has performed with Taj Mahal, Maria Muldaur, Bo Diddley, Dennis Gruenling, Steve Geyger and many others. His studio work includes award winning films, TV, radio, and theatre soundtracks and he has three solo releases - “Steppin Out”, "The Joliet Sessions”, and his most recent collection titled “Celtic Instrumentals”. You have to hear him perform Irish jigs and reels on the "harp" to believe it. On top of all that, he customizes harmonicas for some of the top players in the nation. He is a national treasure living right in our back yard.

Hear Richard's beautiful harp rendition of Over The Rainbow here.

Brunch starts at 10:30 - Music begins at 12:00
Please tip the artists
Parking in the Pugh Street garage right behind the store

Sunday Brunch

Every Sunday we offer you a special brunch menu from 10:30am to 3:00pm made fresh while you enjoy some of the best performers from central PA. If you like them please put a few dollars in the tip jar. Rest assured, if we book them...they are gonna be good. 

Find Us!

Google Map to Webster's

Sept 23rd
Crawford & Buckalew
from the Poe Valley Troubadours

Sept 30th
Chris Brown
Crawford & Buckalew
New blood

Oct 7th
Erin Condo
Ruler of the Universe!

Oct 14th
Doug McMinn
Blues Giant
133 E. Beaver Ave, State College PA   (814) 272-1410
http://www.webstersbooksandcafe.com/events

Instructions for Writing about Your Arts/Cultural Event

You are required to attend one arts/cultural event (book reading, theater, musical performance, gallery exhibit, scholarly talk, etc.) of your own choosing during the course of the semester. Here is how to approach this assignment:

1. Choose an event that really intrigues you. Don't force yourself to sit through something you are sure you will positively hate; there will be so many opportunities for happiness. Seek it out!

2. Get a friend to go with you if you can. Happiness should be shared.

3. Go to the event. Take some unobtrusive notes, but not so many that you are focused more on note-taking than on experiencing the thing.

4. Some things to pay attention to: What is it? Who is it? Who sponsored it? Where is it? When is it? What did the room feel like? Look like? Who was in attendance? What did the singer/writer/performer do? What was your favorite part? What part made you want to throw tomatoes? Why? Were you itchy? Hungry? Did you fall asleep? Did you participate? Was this your first time at an event like this? If so, what did you expect? Did your experience match up with your expectations? Why or why not? What did your friend think? Would you do it again? How do you feel now?

5. Write up a post of between 300-700 words for your blog that answers some or all of the above questions. Make sure you title it "Arts/Cultural Response: Title of Event." So, "Arts/Cultural Response: Marathon Reading," or something like that.

6. Okay?

7. Okay.

Tuesday, September 11, 2012

Titles: So Important I'm Creating a Contest for Them!

Okay, so now your blogs are up and running!

We've talked about how important titles are, and we've read the chapter that talks about logos, including polls and surveys.

To combine a little lesson on both of these things, I've decided to launch a little contest and survey you all to find out which of your classmate's blog titles you think is THE BEST!

So. Have a look at the titles in your section. JUST the titles; don't click on the blog link. Which is the most compelling to you? Which one makes you WANT to click to find out what it's about?

Pick your favorite (only one from your section, please) and send it to me in an email (I will keep results anonymous) by FRIDAY, September 14th at 5pm.

I will tally the winner for each class, and announce on Monday. Winners will get a prize!

On Commenting

Part of  the requirement of your Blog Project is that you comment on at least one of your classmates' blogs each week. Why am I asking you to do this?

Well, because as the blog writer, getting comments is thrilling! It feels gratifying and affirming and lets you know that your work has reached an actual audience. Someone out there has taken the time to read what you have to say about a subject, and was moved to respond.

On the other side, when you offer your comments on someone else's blog, you are lending your idiosyncratic voice to a larger conversation, adding texture and perspective, and sometimes even dissent.

Both of these kinds of writing go a long way toward creating a dynamic intellectual community, and that is what we are striving for here.

But how do we, as bloggers, encourage participation in that discussion?

Here are some tips for increasing conversation in the comments section of your blog:

1. Invite them! At the end of each post, pose a question that invites response from your audience. Go beyond a simple, "I'd love to hear from you!" or "What did you think of my post?" Be specific, even if you allow yourself to be tangential. In a recent post on my professional writing blog, in which I talk about having met my husband online (where do you think old people find dates in a college town?), I asked my readers to share bad first-date stories. In another, that was about cooking the vegetable kale, I asked people what their most hated vegetable was when they were children. You really get to know your audience this way. It's nice!

2. Respond to them! You should reply quickly to every comment you receive, even if it's just to say, "Hey, thanks for stopping by!" People like to have their efforts recognized, and they further like to feel like their ideas are valuable to the conversation. Make them feel wanted. Make them feel at home.

3. Read and comment on their blog! A little "you scratch my back, I'll scratch yours" goes a long way toward building community. You are required to read and respond to one post a week, but why not reply to more than that? Your classmates (and even your colleagues in my other two sections!) are fascinating humans. (One keeps poison dart frogs as pets! One's hobby is special effects makeup for horror movies! Two are members of the Marine Corps!) Read about them. Get to know them. Talk to them...and invite them to get to know how fabulous you are, too!


Remember to keep a log of all the URL addresses for the posts you comment on this semester so you can give them to me at the end of the term.

Monday, September 10, 2012

Arts/Cultural Event Opportunity: 9/11--A Day in the Life of a People

Theatre Class 208 Presents: 9/11- A Day in the Life of a People

Tuesday, September 11
3:00 p.m. 
114 Theatre Building


Written and directed by Charles Dumas, 9/11- A Day in the Life of a People is an intriguing original play based on the events that took place on September 11, 2001. The play takes an interesting look into the lives of people while they share their stories about a moment that shook a nation and changed the world around them right before their eyes. It is a story of confusion, sadness, hatred, revenge, but a unity amongst the people during a time when lives were altered in a single moment.
 
Charles Dumas is a professor in the School of Theatre at Penn State University and a professional actor, director, writer, and the artistic director and co-founder of the Loaves and Fish Traveling Rep Company founded in 1986. 9/11- A Day in the Life of a People is a free event and a one day performance. All are welcomed to come. Please visit our Facebook event page (9/11- A Day in the Life of a People) for more information or questions, comments or concerns.
 
The theatre building is located between Music Building and the Forum Building.
 
"Never Forget. United We Stand"
 
For more information contact: CHARLES DUMAS [mailto:cxd28@psu.edu]

Sunday, September 9, 2012

Arts/Cultural Event Opportunity: Pulitzer Prize-Winning Poet to Read, 9/11


WhenSep 11, 2012
from 07:30 PM to 09:30 PM
WhereFoster Auditorium, Paterno Library
Contact Name
Contact Phone814-865-0091
RAE ARMANTROUT is the winner of the 2010 Pulitzer Prize and the National Book Critics Circle Award for her book Versed, published by Wesleyan University Press.  Since then she has published Money Shot, also from Wesleyan.  A professor of creative writing at the University of California San Diego, Armantrout's earlier books include Extremities, Precedence, The Invention of Hunger, Necromance, The Pretext and Next Life. She was a contributor to the group autobiographical work in ten volumes Grand Piano, which traces the San Francisco poetry scene of the 1970s. A volume of essays dedicated to examining Armantrout's work has been published under the title, A Wild Salience: The Writing of Rae Armantrout.

Thursday, September 6, 2012

Arts/Cultural Blog Post #2: Palmer Museum Visit


Due Wednesday, 9/12 by 9pm


For your second journal prompt, you will visit the Palmer Museum of Art.

Your goal for this journal is to find a piece of art in the Palmer's collection that is interesting to you. Wander around for a bit, upstairs and down, and look closely at the paintings, sculptures, sketches, and other artistic pieces, paying attention to what draws you in. Maybe it's the color or the scale or the material choices. Maybe it's the subject matter and how it's being depicted. Maybe it's something else entirely. Once you settle on a piece, do the following:

1. Write down the title, the artist, the materials and the year in which it was made.

2. Spend some time writing a thorough description of the piece so that a reader will be able to visualize it outside of the museum. If you have access to an iPhone or similar device, take a picture of it.

3. Now, write a blog post in which you include the above information and answer the following questions about the piece:

     * What is the rhetorical situation of the piece? That is, what can you tell us about the place/time in which it was created? Is there a particular cultural or historical moment to which it belongs? Does the piece seem to be in conversation with that moment? Does it seem to be making a political/social comment of any kind?

     * How does the piece work on your emotions? (pathos) What does it make you feel? How does it connect to your values?

     * How does the piece/artist create credibility? You may need to investigate a little more about the artist to answer this. Who is she/he? What are her other contributions to the world of art?

      * What claim do you think the piece is making? Is it making more than one claim? Does that claim seem persuasive to you?

       * Finally, reflect on your overall experience at the Palmer. Are you a museum-goer? Is this your first time here? Can you imagine going back? Why or why not? Tell me what you think!


Answer the above in 500-750 words and post to your own blog by 9pm on Wednesday, Sept. 12. Include photos in your post if you took them.

Tuesday, September 4, 2012

Arts/Cultural Blog Post #1: What We Talk About When We Talk About Blogs


To be posted on your individual blog by Friday, 9/7 at 9pm

For your first journal, I want you to spend some time thinking about the rhetorical situation of course blogging in general, and then talking about the experience of  building your personal blog for English 15.


Part 1. Read My Sample Analysis on the Course Blog. 

Spend some time really looking at our class blog to see what sort of things I included. Why do you think I chose to include what I did, given my position in the course? Now read my sample analysis to see how I explain my rhetorical choices. This is what you will be doing for your own post.

Part 2. Analysis of Your Blog

Now apply the same critical thinking to your own blog and answer some of the following questions. You can follow the template in my analysis, or create your own based on the below.

Why did you choose the template you did? How do the colors, font and layout choices you made reflect your personality or the persona you wish to portray for this course?

What does the title of your blog say about you as a person? A Penn State students? An arts-lover/hater?

Did you choose to include a link list? If so, what links did you/will you choose? Why?

What other components did you decided to include? Why?

What did you include in your "About Me" page? Why?

Part 3. Philosophize a Little

What do you think about your blog? Do you feel like it reflects you well? Was the experience of building it easier or harder than you expected it to be? What do you expect to get out of the experience of blogging for the course?


Sample Analysis: Course Blog

Template: As I was thinking about how to design the blog for our course, English 15S, I thought about how I wanted you, my students, to experience this abstract space. Most importantly, it needed to be functional: I wanted a clean design with easy-to-navigate interface. Nothing too cluttered or clunky, so that you could easily FIND the relevant information when you needed it. The Picture Window template allowed me to choose a fun background to keep the space engaging, while being sure the text would be easy to read and clearly the focus of your attention.

Title: Because this is primarily an informational blog, I felt a title that simply oriented readers by way of the course name itself would be best. It would be corny, don't you think? for me to name it "The Fabulous Arts at Penn State Plus Writing Wooot!"

Color: I thought about this year--this difficult Penn State year--and knew that while I didn't want the blog to look *too* official, I did want to employ the Penn State blue/white colors as a gesture of pride and support for our institution.

Font: I am a font junkie and searched for a long time to find the perfect one for the blog title--one that would suggest both professionalism AND fun. This is a course that emphasizes the arts, after all, and I happen to think the arts are fun! I want YOU to think the arts are fun. I think the "Rock Salt" fit the bill, for the title, but I changed it to something less fancy for the post texts because again, I don't want to distract you with anything TOO shiny. ;)

Pages: I chose to use separate pages for the information along the top of the page. I didn't want to put that important information into a post format, for fear of it getting lost as the blog got updated. So I made them all separate, static and clearly identifiable. I included my treatise "Ten Things to Never Ask/Tell...." because I believe deeply that you all should read it and digest it and share it widely. It is that important. Similarly, I included a "Who is Your Instructor" page that is longer than the usual Blogger "About Me" sidebar because I felt like it would be important for you all to feel like I am a real person with a life and interests outside of class. I want you to feel like I'm approachable, but I'm not worried about my teacherly ethos because I think the casualness of that page is balanced by the seriousness of other documents, like the Syllabus. There is a separate page for each section's blogs so that we can all easily find each other when the time comes to start posting and reading and commenting.

Sharing/Finding: I included subscription tools, a search tool and an archive so that you can easily get the information I post.

Links: I included a list of important writing resources because this is a writing class. I will also be putting up links to arts/cultural events soon.






Visual Analysis Paper


Draft workshop: F 9/21
Final Draft Due: M 9/24



Length: 1000 words

Overview:

This assignment is designed to give you an opportunity to demonstrate your ability to "think rhetorically," while practicing many of the strategies we've been working with since the beginning of the term. From a print medium choose an advertisement that you find rhetorically interesting. The ad could be one for which you consider yourself part of the target audience or not. Write an analysis of the ad that will help your reader--i.e., your instructor and the class or some other audience that would be interested--see how the ad works to influence its audience, both through its images and its text.

Invention:

Refer to pgs. 446-450 for some questions to help you ground your analysis.

Audience & Rhetorical Situation - Where was the advertisement published and when? What does the type of publication tell you about the probable audience for the advertisement? To get a better idea of a publication's target audience, look at the other advertisements in the publication. Are they targeted towards a  certain gender, age, income level, education level, and so on? The ad itself should help you to flesh out your audience analysis. What visual and verbal cues does the ad give that would connect to a particular audience? 

Ethos - Companies work carefully to build a recognizable brand image, and advertisements play a big role in this task. What kind of image does the ad create for the company? How does the ad try to build credibility? Look at the verbal cues, like "4 out of 5 dentists recommend Crest" or "Serving you for 75 years." Websites, 800 numbers, and even registered trademark symbols are also verbal cues. However, the images in an ad also provide cues to its ethos. What type of company do they want the audience to believe they are? Progressive, traditional, reliable, trendy, exciting?

Logos - First, identify the main claim of your ad. (In many cases, the main claim will be something like "You should buy product X"). What logical reasons does the advertisement use to support this claim? What evidence is provided to support these reasons? Again, look at the text, but also the visual cues. Remember that the logos of an argument isn't always stated explicitly - sometimes it's implied by the images, word choice, etc.

Pathos -Think about the values, emotions and beliefs contained in the ad. Once again, examine the images in the ad as well as the text. For example, do the colors used in the ad evoke a particular emotion or belief?

Composition:
Once you've worked through the invention topics above, look for a common thread that seems to connect most of your ideas together. For example, you might find that the theme of family values relates not just to the  pathos of your ad, but also to the ethos, logos, and target audience. You can use this common theme to formulate your thesis statement. As you write your paper, use concrete details from your advertisement to support your claims. You can quote directly from the ad's copy, or use detailed language to describe the images, colors, fonts, etc. in the ad. Although you're free to structure your paper however you want, it's often a good idea to organize it around the following categories: audience/rhetorical situation, ethos, pathos, logos. Keep in mind that your audience for this paper is your instructor, and that she will be looking for a solid understanding and application of the rhetorical concepts covered in class.

Include the ad or a photocopy of the ad with your paper.